Policy

Privacy Policy

Last updated: April 25, 2026

This Privacy Policy explains how Neil Forrester trading as Aurora Digital (“we”, “us”, or “our”) collects, uses, and protects your personal data when you interact with our website, services, or team.

We are committed to protecting your privacy and handling your data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business name: Aurora Digital

Legal name: Neil Forrester trading as Aurora Digital

Address: 167–169 Great Portland Street, 5th Floor, London W1W 5PF

Email: success@auroradm.co.uk

Website: https://www.auroradm.co.uk

2. What Data We Collect

Information you provide

Name
Email address
Phone number
Business name (where provided)
Billing and payment information (processed securely via Stripe)
Any information submitted via contact forms, chat, or booking forms
Chat transcripts from AI-powered live chat

Automatically collected data

IP address
Browser type and version
Pages visited and time spent on site
Device and usage data
Website usage data collected via cookies and analytics tools

3. How We Collect Your Data

We collect data when you:

Submit a contact form
Book a call or appointment
Interact with our website chat (AI chatbot)
Communicate with us via email or phone
Browse our website (via cookies and analytics tools)
Engage with outreach or marketing communications

4. How We Use Your Data

We use your data to:

Respond to enquiries and provide services
Manage bookings and communications
Deliver and manage digital marketing services
Process payments and invoices
Send updates, marketing emails, or SMS (where appropriate)
Improve website performance and user experience
Maintain internal records
Comply with legal and regulatory obligations

5. Legal Basis for Processing

We process your data under the following lawful bases:

Consent – where you opt in to receive marketing communications
Contract – to provide services you request
Legitimate interests – to respond to enquiries, improve services, and conduct B2B marketing
Legal obligation – where required by law

6. Marketing Communications

We may contact you via email or SMS with relevant updates or marketing content where you have provided your details or engaged with our services.

You can unsubscribe at any time by following the link in our emails or contacting us directly.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience and analyse website usage.

These may include:

Essential cookies (site functionality)
Analytics cookies (Google Analytics)

We use a cookie consent tool (Complianz) to manage your preferences. You can accept or reject non-essential cookies at any time.

8. Third-Party Services

We use trusted third-party services to operate our business:

GoHighLevel – CRM, forms, chat, automation, and AI chatbot
Google Analytics – website analytics
Google Tag Manager – tracking management
Stripe – secure payment processing
Apollo.io – email outreach and communication
SiteGround – website hosting

These providers may process your data in accordance with their own privacy policies.

9. Data Sharing

We do not sell your personal data.

We may share your data with trusted service providers where necessary to deliver our services, or if required by law.

10. Data Storage and Transfers

Your data is securely stored using our website hosting, CRM systems, and third-party providers.

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

11. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy, including legal, accounting, or reporting requirements.

12. Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

13. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability

To exercise your rights, contact us at: success@auroradm.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

14. Use of AI and Chatbots

Our website uses an AI-powered chatbot (via GoHighLevel) to assist with enquiries. Conversations may be stored and used to improve service delivery and follow up appropriately.

15. External Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

17. Contact Us

If you have any questions about this Privacy Policy, you can contact us at:

Email: success@auroradm.co.uk